By collaborating closely with our clients, we develop tailored sports sponsorship strategies designed to meet their business and marketing goals.
We identify the most effective ways for brands to harness the power and excitement of sport.
OUR STORY
English Premier League (EPL)
Formula 1 (Racing)
La Liga (Spain)
Bundesliga (Germany)
K League (Korea)
Serie A (Italy)
Ligue 1 (France)
AFC (Asian Football)English Premier League (EPL)Formula 1 (Racing)La Liga (Spain)Bundesliga (Germany)K League (Korea)Serie A (Italy)Ligue 1 (France)AFC (Asian Football)
Our consultation process is designed to understand each client’s business structure, target audience, geographic markets, budget considerations, and sponsorship objectives. This initial stage allows us to clearly define priorities and establish a strong foundation for the engagement.
We conduct comprehensive research to provide clients with robust data and insights to support informed decision-making. This includes analysing audience profiles and media reach across a wide range of sports properties, as well as identifying potential sponsorship inventories aligned with each client’s budget and requirements.
Positioning is where strategy takes shape. We determine the optimal alignment between a brand and the most suitable sports properties, ensuring the right balance of audience relevance, reach, and exposure to maximise sponsorship impact.
Following the establishment of the sponsorship strategy, we collaborate with our network of specialist sports lawyers to manage the contractual process and secure sponsorship rights with the relevant sports properties.
We help clients maximise the media value of their sponsorships by driving brand visibility across multiple platforms and markets. Our approach encompasses public relations activities both in the sponsorship activation territories and in the strategic markets where brands aim to expand their reach.
In today’s new media landscape, effective sports sponsorship goes beyond traditional marketing, extending reach through sports KOLs and creator networks across digital channels to deliver sponsorship stories directly to engaged audiences.
Successful sports sponsorships generate substantial media exposure and brand value, while directly supporting new business development and positive financial outcomes.
We engineer sponsorship strategies that align perfectly with your business goals. By bridging the gap between brands and rights holders, we identify commercial opportunities that maximize potential and drive real growth.
Beyond simple exposure, we build meaningful partnerships. Let us connect your brand to the moments that matter.
WHAT'S SPONSORSHIP?TeamViewer’s search surge following the 2021 Manchester United partnership.
"This partnership significantly bolsters our global sponsorship strength. Unlike other agencies, Sports Chartered proved their unique edge by securing elite Rights while delivering massive PR Reach and Viral Distribution across our core Asian markets.
We have experienced firsthand their unparalleled ability to bridge premier sports assets with local business growth. This collaboration is a vital step in elevating AIMS’s brand recognition and rapidly scaling our customer base in the high-growth Asian region."
